Today, online dating is as common as hitting happy hour for a meet and greet. In fact, the concept has been around since 1995 when online match making giant, Match.com went online as a premier dating site. Since then, the trend has taken off and resulted in many happy marriages and relationships. The trick for the Internet dating industry has been to keep up with the trends that are dictated by technology.
Love on the Move
Early on, Match.com understood that people's safety and privacy was extremely important. After all, not everyone who claimed to be engaged in online match making was really being honest. The website's clients could keep their anonymity until they were ready to reveal it. If something went sour, there was no worry about unsavory consequences. Today, that concept still works for their clients.
Many of the people who began online dating in the mid- to late-90s are now older and more reserved. The crazy trends that put match making right on a person's Smartphone is a little too immediate for mate seekers in their forties and fifties. It's a generation that still likes to play it safe and take it slow. That doesn't mean that the online dating giant doesn't offer a mobile app, it just means it's not designed to get a date on the fly. The courting process they designed into the website still applies.
Worldwide Love
It's a much more interconnected world than it used to be. The Internet has made it possible for people in different parts of a country, or even different countries altogether, to meet and explore romantic possibilities. As Match.com continues to progress and expand, they've teamed up with another website called MyReviewsNow. This all-in-one website helps online shoppers find a variety of products and services they need. That includes dating opportunities. The online match making business has gone international, and, via this partnership, clients can access 24 countries and 15 languages to hone down their dating preferences even more efficiently.
It seems strange to think that Internet dating would feel efficient, but keeping in mind that this organization is working with a broad group of people who are often older and longtime customers, they're simply moving with that client base's trends and needs. It works, too, because it's a successful company traded on NASDAQ.
Stay Ahead of the Love Competition
Clients want to find the best possible mates, and dating sites want to have the best possible reputation to build their businesses. That's especially important for a publicly traded company. Therefore, what's good for the company's bottom line is good for the customer. The partnership between the digital love giant and an all in one shopping site makes perfect sense.
Think about this scenario. A single woman wants a few good options for shopping for cosmetics. She tries MyReviewsNow.net. Then she sees the matchmaking category and decides to explore. At the same time, a single man shops for auto supplies at the same website. He decides to check out some dating possibilities, too. They both happen to live in Europe. They both are forty something professionals who are over the bar scene. They have similar interests and values. Serendipity seems to have occurred, when, in fact, two smart online companies have made the right move to make the right chance meeting a reality.
Everybody's happy when a good business plan works with a good life plan. Along with making the move to mobile apps, and also creating one that works for their demographic, Match has continued to keep up with the changing times.
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