Key Points to Building Your Own Social Networking Site

The advent of the internet has profoundly changed the way we communicate, personally interact and the way we conduct business. It is no longer a question of whether or not to go online, but for how long and what we will accomplish. For most of us, going online is a part of our daily routine either at home or at work, usually both. It is also not a question of whether or not to conduct business through the internet, but whether or not the internet is a part of your business or your business is a part of the internet.

There are many businesses located entirely on the internet. If you are looking to become an internet business owner, starting your own social networking site is a smart choice. Although building a social network is not too difficult, there are some key points to remember when building a social networking site.

Social Networking Software
Do some research and find a software provider instead of having someone create the site from scratch. A good provider will offer software complete with social networking scripts to ensure accuracy and proper functioning of your site. While searching for software providers, look for any accolades or awards as well as any affiliations that speak to the quality of product they produce.

Social Networking Server
You will need a server, preferably one that guarantees a 99% up-time, to host the site created from your social networking software. Again, look around and compare features and service offerings. There is no shortage of servers so don't feel like you have to grab the one at the top of the search engine results page. Make sure the server has multiple plans you can graduate to as your site membership grows and the needs change for your social networking site.

Social Networking Profiles
You may want to consider inputting a couple of starting profiles on the website. Who wants to be the very first member? Placing some profiles on the social networking site to start out will show visitors what the profiles look like and how well the site works. Nothing seems like it is too complicated or too much trouble when someone else has already done it. You also need to make sure all the social networking scripts function properly.

Maintenance: Your Job
Just because your social networking site seems to run itself, don't be fooled into thinking your work is done. You need to monitor the growth of your social networking site as well as the performance of the server. As the membership increases, you may need to upgrade your hosting plan or services. Additionally, marketing your social networking site is a daily job. You need to also keep fresh content in your site to improve search engine rankings.

It is estimated that the amount of money spent per month through social networking sites will reach over $10 million per month by the year 2013. An industry growing at this rate leaves no time to lose in mastering how to build and maintain a social networking site of your own.

About the Author

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